Search engine optimization is something that many site owners struggle with. The world of SEO frequently changes, which means that people often receive contradictory advice.
1. Don’t Create Clickbait
In the past, many site owners effectively lured in audiences by creating what is known as “clickbait.” Clickbait is content that misrepresents itself in order to get clicks. For example, a piece of clickbait might issue a warning or make a shocking claim.
Now, that type of content is far less effective than it used to be. Major search engines aren’t just looking at keywords; they’re paying attention to the way people interact with the content they click on. If someone sees a piece of misleading content and clicks away in disgust, the search engine rankings of that site might drop.
Make sure that the content you create can always deliver on its claims.
2. Ensure That Your Site Is Mobile Optimized
Many people have stopped using desktop or notebook computers entirely. A growing number of people exclusively browse the web with a mobile device.
You need to make sure that your site works for this substantial audience. The best way to do this is by creating a responsive design or custom WordPress web design. That way, your site will display clearly on any phone or tablet.
3. Create Unique Images
While including images has always been great for SEO, search engines are placing more importance on unique content. If you use the same stock photo that numerous other sites are using, it may not show up in image searches.
Try to include an original image in every one of your posts. Whether you create an infographic or snap a shot with your cell phone, original images can help drive traffic to your site. You may want to include a watermark with your site’s URL on your images. That way, if another person uses your image without credit, people will be able to see where it came from.
4. Always Include Alt Tags
When you include an image in the post, make sure to add alt tags. These tags should provide a brief description of what is in the image. For example, if you take a picture of a local lake, you could place the name of the lake in your alt tag.
Not only does doing this allow you to hit on more keywords, it also makes you site accessible to people who are vision impaired. If a person has software that will read a page’s text to them, it will read the alt tags as well. The person will know what your photo features even if they can’t see it.
If you’re hoping to increase your search engine rankings, make sure you test out these SEO techniques. They can help you to move beyond the basics and take your site to an entirely new level.